Taking Care of Your Vehicle

Whether you have a brand new vehicle from one of the Superior Group dealerships, you just bought a used vehicle from Mike Albert Direct or you have a vehicle that is a few year – or more – older, you have to take care of the vehicle if you want it to last. This means the interior, the exterior and the mechanical components.

Exterior Care

The elements, especially sun and hail, will damage the exterior of your vehicle. You can minimize Mother Nature’s destruction if you care for the exterior of the vehicle. Mud, snow and salty slush also take their toll on your vehicle’s frame and paint. Giving the exterior a good wash every month and waxing the paint at least every couple months helps to increase the life of the paint, including keeping it from fading.

Interior Care

Keep the carpets and upholstery clean so that ground-in dirt won’t destroy them. Also, dashboards tend to crack from the sun. If you use the appropriate conditioner for the dashboard material plus keep a reflective sun shade in the windshield, you’ll save the interior from fading as fast and from cracking. If you or your family drop crumbs or spill anything, clean it up as soon as possible. The acids in some food and drink can damage the materials and fabrics.

Mechanical Care

While keeping your vehicle clean and protected helps keep the value up by maintaining the “curb appeal,” taking care of the mechanics is most important. Bring your vehicle in to our service department for the recommended scheduled maintenance including oil changes, tune ups, timing belt replacement, fluid checks and other checks. Our service technicians will let you know if something needs to be replaced such as a belt that is worn or worn brake pads.

The technicians will also check your fluids and let you know if you have any leaks that need to be repaired. Leaks should be repaired as soon as possible as low fluids will damage parts; and in the case of low oil, the engine could suffer considerable damage.

Call Mike Albert Direct

Call our service department at Mike Albert Direct to make an appointment to service your vehicle or to repair any body damage.

Top SUVs at Superior Kia


When you are looking for an SUV at Superior Kia, you have two models and several trim levels to choose from. Choose the Sorento if you are looking for a larger SUV and the Sportage for the smaller cross-over SUV.

2015 Kia Sorento V-6 Limited

The 2015 Kia Sorento V-6 Limited features a HomeLink garage door transmitter, illuminated entry, an auto-dimming rearview mirror, remote keyless entry, a navigation system, 7.3-inch ground clearance and heated power door mirrors with integrated turn signal indicators.

The Sorento features a 3.3-liter engine backed by a six-speed automatic mode select transmission. The engine features variable valve control and a variable intake manifold. This combination makes 252 pound-feet of torque at 5,200 rpm and 290 horsepower at 6,400 rpm. Even with this amount o power, the Sorento still has decent gas mileage. It gets 18 mpg* in the city and 25 mpg* on the highway – and runs on regular unleaded fuel.

Additional features include anti-whiplash front head restraints, four-wheel disc brakes, ABS brakes, brake assist, a blind spot sensor, ignition disable, an overhead airbag, dual front side impact airbags and dual front impact airbags.

2015 Kia Sportage LX

The 2015 Kia Sportage LX features a 2.4-liter engine with variable valve control backed by a six-speed automatic transmission. This combination get 19 mpg* in the city and 26 mpg* on the highway and runs on regular unleaded fuel. It makes 182 horsepower at 6,000 rpm and 177 pound-feet of torque at 4,000 rpm.

This all-wheel drive model also features illuminated entry, remote keyless entry, speed control, a 6.8-inch ground clearance, a 7-inch primary LCD screen, power door mirrors, traction control, electronic stability control, brake assist, ABS brakes, four-wheel disc brakes, anti-whiplash front head restraints and perimeter/approach lights.

Additional features include an occupant sensing airbag, dual front impact airbags, dual front side impact airbags, a security system and panic alarm, anti-whiplash front head restraints, ignition disable, delay off headlights, a rear window wiper and defroster and variably intermittent wipers.

Visit Superior Kia

Stop by Superior Kia today to test drive the Sorento or the Sportage and to learn more about each model’s convenience, entertainment, security and safety features. Ask your salesperson about the different trim levels and about additional available options or each vehicle to help determine which model is best for your family.

Rentals at Mike Albert


If you are looking for a rental car, visit Mike Albert Direct or send us an email via our rental page at mikealbertdirect.com. We have several vans, cars and trucks available for rent. Just let us know what you need to rent and how long you need it for – days or months – and we will get you the rental you need.


We offer several types of sedans including compact sedans, mid-size sedans and luxury sedans. Makes available may include but are not limited to Chevrolet, Cadillac, Toyota, Honda and Nissan.

Passenger Vans

Our passenger vans are great for family road trips, taking your children’s classmates to a game or on a field trip, or taking a family outing. Passenger vans may seat up to 15 people.


We offer many different makes and styles of trucks from small trucks to heavy duty trucks. Whether you need a smaller truck to haul a piece of furniture or a larger truck to haul a trailer, we can find you the appropriate rental.

Convenience and Entertainment Features

Depending on the model and trim level you rent, convenience features may include Bluetooth, a premium sound system, DVD players, cup holders, door bins, LCD information screens, touch screens, power seats, power door locks, heated power mirrors, dual zone air conditioning, auto-dimming rearview mirrors and illuminated entry.

Safety and Security Features

Safety and security features also vary based on the make of the vehicle and the trim level. Safety and security features may include backup cameras, front and rear park assist, blind spot monitoring, adaptive cruise control, forward collision mitigation, dual front impact airbags, dual front side impact airbags, overhead airbags, a passenger sensing system for the airbags, traction control, electronic stability control, brake assist, hill start assist, ABS brakes and four-wheel disc brakes.

Engine and Transmission

You can also request a vehicle based on fuel economy. If size is not important, you can request a vehicle that gets the most miles per gallon. These are usually hybrids and subcompact cars. They are comfortable enough for a long road trip and often have many of the same conveniences as the larger vehicles.

Call or Visit Mike Albert Direct

Call or stop by Mike Albert Direct to discuss your rental needs and to help us find you the perfect rental vehicle whether you need something for a few days or a few months.

2015 Honda Accord EX-L with Navi


If you want a great sedan for commuting, yet something that is efficient and comfortable enough to take on long road trips, stop by Superior Honda to test drive the 2015 Honda Accord EX-L with Navi. This model has tons of features including navigation so you confidently maneuver your way over strange roads and through strange cities.

Convenience Features

Convenience features include a HomeLink garage door transmitter, illuminated entry, remote keyless entry, navigation, speed control, one-touch up and down windows, a power moon roof, driver and passenger vanity mirrors, an auto-dimming rearview mirror, heated power door mirrors with integrated turn signals, a tilt and telescopic steering wheel with mounted audio controls, leather steering wheel and upholstery and heated front seats.

Additional features include front dual zone air conditioning, automatic temperature control, front and rear beverage holders and door bins, a memory seat and an overhead console.

Entertainment Features

Entertainment features include an 8-nch primary LCD screen, a second LCD monitor in the first row, a radio data system, Bluetooth HandsFreeLink, AM/FM stereo, SiriusXM radio, a CD player, MP3 decoder, 16 gigabytes of internal memory and seven speakers.

Engine and Transmission

The 2015 Honda Accord EX-L features a 3.5- liter V-6 engine with sequential multi-point fuel injection and variable valve control. The engine is backed by a mode select six-speed automatic transmission. This combination makes 278 horsepower at 6,200 rpm and 252 pound-feet of torque at 4,900 rpm.

Safety and Security Features

Safety and security features include brake assist, four-wheel disc brakes, ABS brakes, traction control, electronic stability control, ignition disable, a security system and panic alarm, an overhead airbag, an occupant sensing system for the passenger airbag, dual front side impact airbags and dual front impact airbags.

Additional features include fully automatic headlights, delay off headlights, front fog lights, a rear window defroster, speed sensitive wipers, variably intermittent wipers, a low tire pressure warning system and lane departure warning.

Visit Superior Honda

Stop by Superior Honda to test drive the 2015 Honda Accord EX-L with Navi today to learn more about this model’s convenience, safety, entertainment and security features. Be sure to ask your salesperson about any special finance or lease offers we may be running.

How Do Your Make Your Hyundai More You?


Once you bring your new vehicle home from Superior Hyundai North, you may want to personalize it; and you can do that with accessories from Hyundai. Depending on the model you have, you could add anything from running boards to spoilers to seat covers and more.

Add running boards to an SUV or crossover to give it a different look. Running boards also help people get into the vehicle by giving them a step. Children and older friends and relatives will appreciate the extra step into the vehicle.

Roof racks are great for any vehicle. They allow you to transport bicycles, canoes, skis, or even a tote for more storage space.

Add a spoiler to your vehicle to give an already cool-looking vehicle more “coolness.”

Seat covers protect your investment – they protect the seats from wear and tear and from accidental spills. If you have dogs the seat covers protect the seats from muddy paws, sharp nails and pet accidents.

Floor mats come in many different colors and styles. Choose something with a logo that fits your personality.

For those who are avid hunters for fishers, you can also purchase extras such as seat-back net pockets to hold maps and hunting or fishing gear where it’s in easy reach. Instead of packing that much-needed hatchet in the back with everything else, slip it into a seat-back pocket along with an extra flashlight for easy access.

Dash pads come in many different colors and protect the vinyl dash pad from the sun. Once those crack, they devalue your vehicle and can be difficult to replace. A carpeted dash pad protects the vinyl pad from the sun. If you don’t care for those, find a sun blocker for the windshield. You’ll have to put it up each time you park the vehicle, but it protects the materials inside and helps keep your vehicle cool.

Additional accessories that you may need include sporting accessories such as gun racks and fishing pole racks also give your vehicle some personalization, though you’ll have to visit a sporting goods store to find those items. Everything else is available through Superior Hyundai North. Visit us today to accessorize your vehicle and make it more “you.”

Don’t Miss the Hyundai Genesis and Sonata at the World Cup

The Genesis and the Sonata have a special job, as they will be the vehicles that will represent the auto manufacturer at the FIFA World Cup in Brazil. The World Cup will be held in June and July; and it’s the perfect venue for Hyundai to amp up the entire brand. Previously, Hyundai used the Genesis and the Equus nameplates to advance premium market ambitions, but now the company wants to advance its entire line of vehicles, including the Sonata and other redesigned models you can find at Superior Hyundai South.

One of the ways to do this is to showcase the Sonata with the Genesis; and that is exactly what the Korean auto maker is doing. Both vehicles have been redesigned and both model years are launching about the same time, according to Steven Shannon, the vice president of marketing of Hyundai Motor America. Shannon also stated that Hyundai’s sponsorship includes exclusive auto advertising on ESPN and Univision during the tournament coverage.

Additionally, Hyundai is putting together a program to help dealerships create golf programs of their own. The company will help dealerships find local tournaments.

The Sonata has new engineering, is more refined and quieter, has a better body structure and chassis, more technology and better fuel economy than previous versions. Shannon said that advertising the two cars together reminds people that the premier Genesis and the Sonata come from the same auto manufacturer.

The 2014 Hyundai Sonata GLS features a 2.4-liter engine backed by a six-speed automatic mode select transmission. This combination puts out 190 horsepower and 179 pound-feet of torque. It gets 24 mpg* in the city and 35 mpg* on the highway.

Convenience and entertainment features include speed control, an emergency communication system, remote keyless entry, an overhead console, an MP3 decoder, SiriusXM, six speakers and steering wheel-mounted audio controls, and an AM/FM stereo.

Safety and security features include brake assist, electronic stability control, ABS brakes, traction control, and more.

Stop by Superior Hyundai South today to test drive the Genesis or Sonata. If you go to the World Cup, be sure to take some pictures near the new Sonata and Genesis so you can share them with us!

Emergency Car Kit Essentials

Once you purchase a vehicle from Mike Albert Direct, you’re almost ready to head out on a road trip. Before you leave, make sure you have everything you need, including an emergency kit. An emergency kit is helpful if you become stranded due to weather or other reason – or even if you find yourself unexpectedly spending an extra night out on your trip.

Image by State Farm via Flickr Creative Commons

Emergency Items: You should have an extensive first aid kit, especially if your trips involve camping, hunting and fishing. The kit should contain:

  • Several sizes of self-stick bandages for cuts and scrapes
  • A roll of gauze
  • Gauze pads
  • Medical tape in various sizes
  • Anti-bacterial creme
  • Burn creme
  • Eye wash
  • Small pair of scissors
  • Tweezers
  • Needle and medical thread
  • Super Glue
  • Rubber gloves
  • Jumper cables
  • Caution signs

If you or a family member is a diabetic, you should bring a special diabetic kit with you whenever you travel in the vehicle. Pack your blood glucose meter, extra needles and an extra bottle of Insulin. If your Insulin requires refrigeration, pack it with gel-pacs in a small Styrofoam cooler.

Other emergency items that you should have in your kit include:

  • Extra blankets for each person in the vehicle
  • An extra jacket – if it is spring or summer, you may want to keep a light jacket and rain jacket in the kit. If it is fall and winter, keep a heavy jacket in the kit.
  • Tissues
  • Pen/pencil and paper
  • Hand sanitizer
  • Skin lotion
  • Chapstick (Keep this in a kit that you keep inside if it is hot – it tends to melt.)
  • Knife
  • Hatchet
  • Hand saw

Use a large tote to store things that can be left in the vehicle. For things that cannot be left in the vehicle due to heat or safety reasons, keep them packed in a small carry bag with a long shoulder strap. You’ll have it nearby in the vehicle and can easily carry it over your shoulder while in the woods or hiking.

As always, be sure to have your vehicle serviced at Mike Albert Direct before you go on a long trip.

The Honda Civic Tour Is Coming to Cincinnati!

Are you planning on attending the Maroon5 Honda Civic Tour in Cincinnati on Aug. 4, 2013? If you are, then you might want to visit Superior Honda’s Facebook page to enter our contest to win tickets. The Cincinnati date is being held at the Riverbend Music Center, and the concert starts at 7:00 p.m. You could attend on Superior Honda Cincinnati’s dime!

Honda is also giving away a Maroon5 Honda Civic! The Civic Si Coupe was built by Honda and customized by Maroon5. The vehicle is painted with the group’s signature colors and features custom wheels.


A Honda Civic Si Coupe in our inventory at Superior Honda Cincinnati

If you want to test drive a Honda Civic Si Coupe like the one Honda is offering in its sweepstakes, stop by Superior Honda to test drive a Honda Civic today. You’ll find exceptional comfort and features, including front and rear cup holders, a front console with storage and door pockets in the front and rear. Plus you get cruise control for those long drives, electric speed-proportional power steering and a tilting and telescoping steering wheel.

The Honda Civic Si’s rear view camera helps you see behind you when backing up, especially if you frequently back into a street where children play. It will give you peace of mind when backing out of a parking lot known to have people who love to speed down the rows without paying attention.

Entertainment includes an element antenna, seven speakers and a 360-watt stereo so you can blast Maroon5 or your other favorite tunes while driving. The subwoofer gives you plenty of bass, too. And, you’ll enjoy hooking up with the USB connection and Bluetooth wireless data link for a hands-free phone. The Honda Civic Si is also pre-wired for a phone.

Stop by Superior Honda today to learn more about the Honda Civic, enter our contest for tickets to the show or to test drive a new Honda. You can also enter our contest for concert tickets on our Facebook page.

July In Cincinnati

The month of July boasts lots of things to do. The problem is figuring out how to work them all into your schedule! Here are a few of the top events from your favorite car dealer Cincinnati.

The rock legends of the band Foreigner are ready to kick off the Red, White and Blue Ash with a free concert. These legends have sold almost 80 million albums nationwide with hit tunes including “Feels like the first time”, “Head Games” and “Cold As Ice”. This annual 4th of July event in the Blue Ash Summit Park is expected to attract around 120,000 people. This event starts at 8:15pm and continues until 11:15 pm. With great entertainment and a brilliant firework show put on by Rozzi’s Famous Fireworks, it’s sure to be an Independence Day celebration the family won’t soon forget.

Inner-city Cincinnati is triathlon central! The Cincy Triathlon begins with a swim downstream into the Ohio River ending at the waterfront of beautiful downtown Cincinnati. This leads to a bike course that runs along Columbia Parkway. A run finishes this Triathlon that winds along the shaded banks of the Ohio River through Friendship Park, over the Purple People Bridge into Kentucky before returning to the finish line at Sawyer Point. The race is July 21 and starts at 7:30am. For more information or to register, visit their website at http://cincytriathlon.com/index.htm.

And an amazing line-up has been put together for this year’s Macy’s Music Festival. This year is guaranteed show-stopping performances from top artists such as, Tyrese, Ginuwine, Tank, Leela James and Cincinnati’s own Bootsy Collins. Originally called the Ohio Valley Jazz Festival when it was first held in 1962, the Macy’s Music Festival has progressed into a remarkable two-day event on Cincinnati’s scenic riverfront. It has grown into a festival featuring great music from the hottest stars in R&B, Jazz, Soul and Hip-hop as well as new and upcoming artists. This spectacular event will be held on July 26th and 27th at 7:30pm. Tickets start from $45.

Summer Fun in Cincinatti!

Travelers across the country will be heading to Cincinnati, Ohio this summer. They want to have a grand adventure in this city as well as look for a great car dealer Cincinnati. There are numerous events to be found this year, as the months of June and July will give visitors a variety of activities such as festivals, paddle boat races, hot air balloon shows and concerts.

June 14th and June 15th – A Celebration Of Black Music Concert: Celebrate black music as you listen to these live performances held at the Marriott Kingsgate Conference Hotel. Musicians include Norman Brown, Rick Braun, Najee, Kirk Whalum, and Alex Bugnon. The event runs from 8:30pm to 10:00pm on both nights as tickets are $50. Visit the website for more information.

June 20th through June 22nd – 12th Annual Paddlefest: Coney Island will be the top spot to take the entire family as you will find fun on the water at the 12th Annual Paddlefest. There will be live music, boat races, fishing competitions and kids’ activities as everyone will enjoy their time on the Ohio River. The festivities start on June 20th and end with a 8.2 mile boat float on June 22nd. Click here for more information.

June 28th through June 30th - Panegyri Greek Festival: Head out to the Holy Trinity-St. Nicholas Greek Orthodox Church for a weekend celebrating Greek tradition. The Panegyri Greek Festival will have live folk music, delicious Greek food and crafts as the entire family can learn more about the Greek culture. It only costs adults $2 to enjoy the festival as children can get in for free. You can visit their website for a full list of times and events.

July 3rd – LaRosa’s Balloon Glow: Jugglers, music, fireworks and hot air balloons will kick off the celebration at Coney Island for the LaRosa’s Balloon Glow. Admission is free as you can watch the glowing hot air balloons take to the night sky before the fireworks celebration at 10:pm. Find out more information here.

Take away fun, memories and perhaps a new car from your car dealer Cincinnati. You’ll find great events this summer throughout the Ohio area that will make you return every year when the weather gets warm.