The Genesis and the Sonata have a special job, as they will be the vehicles that will represent the auto manufacturer at the FIFA World Cup in Brazil. The World Cup will be held in June and July; and it’s the perfect venue for Hyundai to amp up the entire brand. Previously, Hyundai used the Genesis and the Equus nameplates to advance premium market ambitions, but now the company wants to advance its entire line of vehicles, including the Sonata and other redesigned models you can find at Superior Hyundai South.
One of the ways to do this is to showcase the Sonata with the Genesis; and that is exactly what the Korean auto maker is doing. Both vehicles have been redesigned and both model years are launching about the same time, according to Steven Shannon, the vice president of marketing of Hyundai Motor America. Shannon also stated that Hyundai’s sponsorship includes exclusive auto advertising on ESPN and Univision during the tournament coverage.
Additionally, Hyundai is putting together a program to help dealerships create golf programs of their own. The company will help dealerships find local tournaments.
The Sonata has new engineering, is more refined and quieter, has a better body structure and chassis, more technology and better fuel economy than previous versions. Shannon said that advertising the two cars together reminds people that the premier Genesis and the Sonata come from the same auto manufacturer.
The 2014 Hyundai Sonata GLS features a 2.4-liter engine backed by a six-speed automatic mode select transmission. This combination puts out 190 horsepower and 179 pound-feet of torque. It gets 24 mpg* in the city and 35 mpg* on the highway.
Convenience and entertainment features include speed control, an emergency communication system, remote keyless entry, an overhead console, an MP3 decoder, SiriusXM, six speakers and steering wheel-mounted audio controls, and an AM/FM stereo.
Safety and security features include brake assist, electronic stability control, ABS brakes, traction control, and more.
Stop by Superior Hyundai South today to test drive the Genesis or Sonata. If you go to the World Cup, be sure to take some pictures near the new Sonata and Genesis so you can share them with us!